Originally the owner of HOXTON BOUTIQUE in London's Shoreditch for over 12 years, Alison Whalley swapped fashion for homewares and opened HOXTON STORE in December 2014. 

Deal, on the Kent coast, with it's seascape of charming Georgian houses, seemed the perfect place!

A beautifully curated collection of brands, which are sourced from all over the world. We also have our own label soft furnishing collection.