Originally the owner of HOXTON BOUTIQUE in London's East End for over 12 years, Alison Whalley swapped fashion for homewares and opened HOXTON STORE in December 2014. 

Deal, on the Kent coast, with its recent Telegraph 'High Street of the Year' award and seascape of charming Georgian houses, seemed the perfect place!

A beautifully curated collection of brands are sourced from all over the world. We also have our own label clothing and soft furnishing collection.